AGDA Finalist, Typography 2021
PADC Bronze Skull, Typography, 2021
Hamlen’s core business shifted from 'project built homes' to 'custom built homes' which meant an enormous shift in its target audience. The brand needed to evolve to suit its new demographic without losing the integrity and reputation it had already established in the building industry. A logotype was developed using the brands original corporate identity and was then expanded into a typeface which was used across secondary touch points.
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