The PADC Skulls (Perth Advertising and Design Committee) is an awards ceremony that celebrates the best creativity in the Advertising industry within Western Australia. Categories range from best sound through to best typography. The club required campaign branding to express this years theme of ‘wonderment’, where the magic of creativity is celebrated.



The iconic skull award was reimagined and illustrated as a floating island where magical creatures collect stars from the sky and pour them onto the ground to spread the magic of creativity. At the top of the skull illustration sits the coveted ‘diamond skull’ (the pinnacle equivalent of the show), with rays of light radiating from its diamond crusted brain that form the hand-drawn ‘wonderment’ lettering. From the main illustration, individual characters were extrapolated for individual use on campaign assets.  

SERVICE

Campaign Branding

Illustration

Typography