Golden North’s 2 litre ice-cream range was in need of a refresh. The aim of the new packaging was to reflect the country town of Laura (where it’s manufactured) while also standing up against its competitors. The vibrant nature of the ribbon catches the eye while the textural and country styled photography draws the consumer in.

Completed during employment at Brighter.

SERVICE

Packaging Design

Photography Art Direction

Food Styling

Finished Artwork

Taste Testing